So, you’ve finalized everything about your product, from the contents to the logo design. Now, it’s time to create and print your label so your products are ready to ship out to eager customers. But, you’re faced with a seemingly endless amount of choices; sheets or rolls, rectangle or oval? It can definitely get overwhelming, so we’re going to go through the different types of labels available and describe the best use cases for each.

Sheet Labels Vs Roll Labels


Labels come in two main formats: label sheets and label rolls. Like the names suggest, label sheets are labels that come on a sheet that is like a piece of paper. On the other hand, label rolls come on a continuous strip of labels wound around a tube roll. When it comes to deciding whether or not you should use a label sheet or a label roll, you need to determine your budget for labels and how many you’ll end up needing.

Label sheets are extremely easy to print because they are the size of a piece of printer paper and can be printed on with standard inkjet and laser printers. This type of label is also much more affordable and conducive to smaller quantities or printer runs. If you’re doing a trial run of a new label design, or your purposes are small-scale and don’t need pricey bulk labels, then label sheets are a great idea for you. Many label sheets can be printed easily using templates for Avery labels.

Roll labels, however, are a much more affordable method of label printing if you need large bulk quantities of labels. While you might spend more on a label roll than a label sheet, you’ll be spending much less per label because of the sheer amount that rolls come with. If you want to use a label machine to streamline the process of adding labels to products, you’ll need to use a roll label. However, if you want to print roll labels yourself, you will need a special printer that can take the rolls; a standard inkjet or laser printer won’t be able to print on them. Many roll labels are actually made from thermal paper, such as the Compulabel thermal transfer labels.

Label Shapes

Round Blue Labels

Once you’ve decided on the conduit for your labels, you’ll need to choose the actual shape of them. The shape you decide on will ultimately come down to two factors: aesthetics and function.

Rectangle labels work best on elongated containers, leaving space for the label to wrap around it. If your label design has a lot of text or elements that need to fit onto the label, then a rectangle label is a good choice because it gives you that room. Rectangle labels can also double as a seal for packaging. If you’re selling products in bottles, cans, jars, or rectangular containers, then rectangle labels are a good choice.

Oval labels cover a smaller surface area than rectangle labels and are best fit for jars, bottles, and bags of candles, spices, sauces oils and more. Designs that work best on oval labels are typically more simple and minimalistic; you won’t want to fit a lot of text or complicated designs on an oval label because there isn’t as much free space as a rectangle label.

Round labels are similar to oval labels, but are shaped like circles and typically are much smaller than any other label. These labels would be perfect for a small curved container, such as a cosmetic tube, or to use as envelope/small package seals. Round labels can also work great for warning and promotion labels, so they are often used in addition to a larger oval/rectangle label.

Wrapping Up

Fancy Label

There’s a variety of types of labels available to choose from, so choosing the right one for your purposes can be overwhelming. The variation doesn’t stop at just sheets vs labels or shapes; there’s also different colored labels and different materials. But, no matter which one you go with, be sure to buy quality labels from a reputable seller so your labels are just as good as your products.