Cheshire Labels
There are the two major methods of addressing in the direct mail industry. The older of the two, Cheshire labeling, involves printing standard size labels on plain paper, or on special label stock, and then applying them to mailing pieces on a Cheshire machine which cuts them to size and applies glue to the back of each. Today Cheshire machines are primarily used to attach a label, which can be removed and applied to a document by the recipient. These are referred to as "piggyback" labels.
Most direct mail which does not need a "piggyback" label is inkjet addressed. An Inkjet Addressing System, on which ink is sprayed through tiny nozzles onto a piece in dot patterns that make characters. Inkjet addressing makes possible very high speed addressing without the strict size limitations of labels and with a wide choice of type sizes and fonts.
And Inkjet systems usually eliminate the step of attaching a label to a mail piece, since the address can be printed directly on the mail. And the mail may not require sorting by zip code, because it is printed in the appropriate zip code sequence and with sorting barcodes.
Most direct mail which does not need a "piggyback" label is inkjet addressed. An Inkjet Addressing System, on which ink is sprayed through tiny nozzles onto a piece in dot patterns that make characters. Inkjet addressing makes possible very high speed addressing without the strict size limitations of labels and with a wide choice of type sizes and fonts.
And Inkjet systems usually eliminate the step of attaching a label to a mail piece, since the address can be printed directly on the mail. And the mail may not require sorting by zip code, because it is printed in the appropriate zip code sequence and with sorting barcodes.
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